Informatics Publishing Limited

Sang-Sun Kim ¹, Yen-Yoo You ², Sang-Hyun Kim ³, Seok Kee Lee ⁴

Affiliations
1 Department of Knowledge Service & Consulting, Hansung University, KR
2 Department of Knowledge Service & Consulting, Hansung University Professor, KR
3 Department of Mechanical Systems Engineering, Hansung University Professor, KR
4 Department of Industrial Management and Engineering, Hansung University Professor, KR

Abstract

Modern day e-businesses can create significant capital for corporations while enhancing long-term efficiency. As such, they have become a source of economic development for many nations. Lately, the e-commerce industry has been undergoing a polarization of profits due to competition, with SMEs businesses seeing very low performance even though trade volume has increased tremendously every year. The cause for this can be found in the lack of accumulated knowledge available as practical reference along with a shortage of knowledgeable professionals. Therefore, this study intends to suggest a model that presents a direction of consulting for SMEs businesses to increase their competitiveness in e-business. Moreover, the study notes that technology and organization are the two variables that affect e-business value through e-business capability.

Keywords

e-Business Capability, e-Business Consulting, e-Business Value, it Expertise, Market Orientation, Organization Context, Technology Context.

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Kyung-Sik Lee ¹, Sang-Bok Lee ², Yen-Yoo You ¹

Affiliations
1 Departmentof Knowledge Service and Consulting, Han sung University, KR
2 Department of Industrial and Management Engineering, Han sung University, KR

Abstract

Objectives: This study aims to explore theoretical base on such condition and to prepare a fundamental base of future studies. Methods/Statistical Analysis: To analyze factors influencing on the sales of traditional marketplace, survey for empirical studies on traditional market located at the old urban center of capital area where facility modernization implements have conducted. First, the market characteristics was analyzed by conducting a frequency analysis on age of merchant, business period, type of business and business item, after that, the analysis on the statistically significant influences of each variable on the sales has conducted through multiple regression analysis setting monthly sales as an independent variable and quantitative data as a dependent variable. For the dependent variables, quantitative data that can be measured objectively and dummy variable on identifiable nominal scale have utilized. Thus, the factor analysis and reliability analysis that are general research procedure have skipped. Findings: The independent variables putting a statistically significant influence on the independent variable, a sales amount, have shown to be size of store, business period, number of employees, and type of business, and customer staying time, ratio of regular customer, and age of merchant have shown to be statistically insignificant. Among statistically significant variables, the business period variable has shown to be negative (-) influence and remained variables have shown to be positive (+) influence. Especially, the reason that the size of store has shown a high standardization regression coefficient and it has shown to put significant influence on sales can be interpreted, as the demand of merchant to enlarge size of store is the most sensitive assignment to solve. In addition, the reason that business period influences negative effect (-) different from other variables can be understood that it cannot have positive influence on sales at the declined and deteriorated traditional market, and sales of merchants who have entered the market as a second mover is higher. Improvements/Applications: This study has its significance to prepare a base for future studies by analyzing influencing factors on sales of traditional market that were incomplete in previous studies. Through this study, the factors influencing on sales of traditional market, positive (+) and negative (-) effect can be identified, and it can be utilized as the fundamental data to establish political support direction of traditional market.

Keywords

Influencing Factor, Market Modernization Business, Regression Analysis, Sales, Traditional Market.

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Sang-Hyup Park ¹, Hyeok-Je Gwon ², Yen-Yoo You ¹

Affiliations
1 Department of Knowledge Service and Consulting, Han sung University, Seoul - 02876, Korea
2 Department of Economic, Han sung University, Korea

Abstract

Objectives: This study was carried out to rearrange and identify the characteristics of the quality elements of Consulting Service and aims to reinforce the competitive advantage after analyzing and improving it. Methods/Statistical Analysis: As for the study method, the consulting service quality elements were arranged by theoretical consideration, adapted Kano model for each service quality factors, and classified them into quality element categories such as Attractive, Must-be, One dimensional, Indifferent and Reverse quality elements. Also, as for the influence of customer satisfaction and dissatisfaction, CS-Coefficient (Customer Satisfaction Coefficient) was utilized to verify the result. Findings: This study reorganized the quality scale based on existing studies regarding consulting service quality, and classified the quality element scales defined by Kano model. In order to find quality awareness element for the competitive creation among the consulting service quality elements, the study adopted Kano model to see how to access to consulting service strategically as follows. First, among the 28 measurement items for the 6-scale elements, there were 3 attractive, 1 must-be, 1 questionable and 23 one-dimensional quality elements, and there were no reverse and indifferent quality elements. Second, the “E-1 (Consultant’s individual interest to customer)” was One-dimensional quality element in Kano analysis, but in Timko’s CS-Coefficient analysis, it was attractive quality element. Third, based on the fact that “E-1(Consultant’s individual interest to customer)” and “R-5 (Securing customer information and company secret)” belongs to attractive quality element, the consulting workers will be able to utilize it as useful information in strategically decision making when improving the service competitiveness. Improvements/Applications: Distinguishing whether or not the subject group has the consulting service experience to examine the group difference is proposed for the future study.

Keywords

Consulting Service quality, Kano model, Timko’s CS-coefficient, Quality elements, Consulting service competitiveness.

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Sang-Jun Lee ¹, Yen-yoo You ¹

Affiliations
1 Department of Knowledge Service and Consulting, Hansung University, Seoul, Korea

Abstract

Objectives: This study purpose to identify of B2B (Business to Business) Service Quality on Relationship Satisfaction, Brand Performance and Relationship Performance in B2B environment. Theoretical framework is based on the Interaction Model from IMP Group (1982)1. Methods/Statistical Analysis: Purchasing decision Maker and Influencers, such as IT Staffs and Operators who were provided Hardware devices and Software Solutions for Business Office, were selected as objects of this study. Sample was conducted for 3 months from Oct. 2015, 110 copies from Decision Makers and 225 copies from the IT staffs and Influencers. Exploratory factors analysis, reliability analysis and structural equating model analysis were preceded by SPSS 19.0 and AMOS 19.0. Findings: As result of this study, B2B Service Quality was found positive effect on Brand Performance and Relationship Satisfaction, but not found positive effect on Relationship Performance. On the other hand, Brand Performance was found to have positive effect on Relationship Satisfaction and Relationship Performance. And found positive effect between Relationship Satisfaction and Relationship Performance. In addition, Brand Performance had mediation effect significantly between B2B Service Quality and Relationship-Satisfaction. And also had mediation effect significantly between B2B Service Quality and Relationship-Performance. Finally, Relationship- Satisfaction had significant mediation effect between Brand Performance and Relationship Performance. According to this study results, we found 4 factors of relational exchange are applied in various industry area in B2B and it matches with previous studies by2,3. Improvements/Applications: The limitation of this study were followings, it may be able to utilize future research direction. First, there were no prior concerns about internal decision process in Customer Organization, Second, could not capture for information exchange and adaptation as variables of IMP interaction model. Third, need to study what is process indicator and mediation effect in between B2B Service Quality and Relationship Performance.

Keywords

B2B Brand Performance, B2B Service Quality, 5-6 Words, IMP Interaction Model, Relationship Performance, Relationship Satisfaction.

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Ki-Ho Kim ¹, Yen-Yoo You ¹, Sung-Joon Baek ²

Affiliations
1 Department of Knowledge Service and Consulting, Hansung University, Seoul, Korea
2 Department of Economic and Real Estate, Hansung University, Seoul, Korea

Abstract

Objectives: This study is intended to verify the correlation between behavioral intention and trust of mobile convenient payment service as well as personality traits of individuals when they use the service applied with new technology and to clarify how each factor of BIG-5 personality traits influences on them. Methods/Statistical Analysis: This study is intended to identify the correlation between personality and gender and also between the behavioral intention of mobile convenient payment service and trust on service from personality. Afterwards, it is to verify a mediating effect of trust on service in the correlation between personality and behavioral intention of mobile convenient payment service. Findings: This study has verified whether there was a difference of personality traits of individuals depending on the gender. As a result, it was confirmed that neuroticism and extraversion turned out to be higher among women than men in the statistically significant level. Afterwards, this study has verified the correlation between personality traits of individuals and behavioral intention of mobile convenient payment service and clarified that conscientiousness and neuroticism were positively related with each other. This was against the general view that neuroticism might be negatively related with acceptance of new service. Therefore, this study was very meaningful to prove that the higher the neuroticism was among users, the more they resisted continuing to use traditional payment media, and the more they preferred to accept mobile convenient payment service. Improvements/Applications: When considering the correlation between gender and personality, women turned out to have a higher level of neuroticism than men, and neuroticism positively influenced on behavioral intention of mobile convenient payment service. Therefore, it is expected for them to be usefully utilized in the practical work.

Keywords

Behavioral Intention, BIG-5, Fin-Tech, Mobile Payment, Trust, UTAUT.

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Sang-Youl You ¹, Yen-Yoo You ¹

Affiliations
1 Department of Knowledge Service and Consulting, Hansung University, Seoul, KR

Abstract

Background/Objectives: The purpose of this study is to identify how the product and service individuality affects brand image and consumer behavior for domestic companies that do production, sales or service for industrial product. Methods/Statistical Analysis: We selected domestic producers of multifunction office products as our subjects for study. Additionally, from December 2014 to February 2015, we collected 356 cases of self-administrated survey via various methods including visiting, fax, email and etc. Finally, we selected 330 cases after removing those with significant missing or insincere responses and utilized SPSS22.0 and AMOS 22.0 to conduct exploratory factor analysis and measurement model analysis. Findings: This research was conducted to identity effects of perceived quality individuality (product individuality, service individuality) on brand image and customer buying behavior for domestic companies that do production, sales or service for industrial product. After fully understanding the concept and dimension of each variable from past studies, we utilized the results of validity and reliability testing of all measurements in our final analysis. According to structural equation modeling analysis, we came up with following conclusion on our hypotheses. Firstly, product individuality was found to have positive effect on brand image. Secondly, service individuality was found to have positive effect on brand image. Thirdly, brand image was found to have positive effect on customer buying behavior. Fourthly, product individuality was found to have positive effect on customer buying behavior. Fifthly, service individuality was found to have positive effect on customer buying behavior. Finally, brand image was found to have mediation effect on the relationship between perceived quality individuality and customer buying behavior. Improvements/Applications: These results emphasize the importance of brand image enhancement activities for domestic production and sales of industrial products and are meaningful in the sense that we were able to gain practical business intuitions via empirical study on products of particular brands.

Keywords

Brand Image, Customer Buying Behavior, Industrial Product, Perceived Quality Individuality, Product Individuality, Service Individuality.

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Kwang-Hyun Lee ¹, Yen-yoo You ¹

Affiliations
1 Department of Knowledge Service and Consulting, Hansung University, Seoul, KR

Abstract

Objectives: To test the factors affecting customer satisfaction and loyalty in B2G business. Methods/Statistical analysis: The survey was given to soldiers operating special equipment and its results were statistically analyzed and utilized SPSS22.0 and AMOS 22.0 to conduct exploratory factor analysis and measurement model analysis. Findings: The results are as follows: First, it was found that product quality has a positive impact on customer satisfaction. Second, it was found that After Service and Before Service do not have any impact on customer satisfaction. Finally, it was found that customer satisfaction has a positive impact on customer loyalty. Improvements/Applications: The results of the study provide a perspective that a business dealing with the government should focus more on perfecting product quality than service.

Keywords

After Service, B2G, Before Service, B-SERVQUAL, Customer Satisfaction, Loyalty, Product Quality.

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Hyeong-cheol Gil ¹, Yen-Yoo You ¹

Affiliations
1 Department of Knowledge Service and Consulting, Han sung University, Seoul, KR

Abstract

Objectives: This study was carried out to verify market orientation, internal cooperation practice, and process formality on product innovation performance and business performance in Product Innovation. Methods/Statistical analysis: A survey was conducted and analyzed on manufacturing companies which had gone through New Product Development stage. Factor analysis was done by using package SPSS21 and the effects between variables were analyzed with a structural equation model using package Amos 21. Findings: First, Market Orientation was found to have a positive effect on Product Innovation Performance. Second, Internal Cooperation Practice was found to have a positive effect on Product Innovation Performance. Third, Process Formality was found to have a positive effect on the perceived Product Innovation Performance. Fourth, Product Innovation Performance was found to have a positive effect on Business Performance. Improvements/Applications: This study suggests a need to increase institutional support for enhancing Market Orientation as well as Internal Cooperation Practice and Process Formality. It also has significance in presenting effective and efficient directions for Product Innovation.

Keywords

Business Performance, Internal Cooperation Practice, Market Orientation, Process Formality, Product Innovation Performance.

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Chang-Jae Lee ¹, Yen-Yoo You ¹

Affiliations
1 Department of Knowledge Service and Consulting, Han sung University, Seoul, KR

Abstract

Objectives: The purpose of this study is to identify the effects of utilization of technological innovation, Foundation for technological innovation, and technological innovation capability on technological performance and effects of technological performance on management performance and the indirect effects of technological performance for Small Medium-sized Enterprises (SMEs) who have had experienced government supported consulting services. Methods/Statistical Analysis: This study conducted survey with SMEs who have experienced government supported convergence consulting as the targeted audience and performed statistical analysis such as SPSS22.0 and AMOS 22.0 to conduct exploratory factor analysis and measurement model in order to identify interrelationship among the utilization of technological innovation, technological performance and management performance. Findings: The results of our study are as follow. Firstly, utilization of technological innovation has positive effect on technological performance. Secondly, establishing the foundation for technological innovation has positive effects on technological performance. Thirdly, Technological Innovation capability has positive effect on technological performance. Fourthly, technological performance has positive influence on management performance. Finally, technological performance acts as a mediator variable between the utilization of technological innovation and the management performance. Improvements/Applications: These results suggest that government supported consulting services for SMEs regarding their utilization of technological innovation are effective and should be continued.

Keywords

Foundation for Technological Innovation, Management Performance, Technological Innovation Capability, Utilization of Technological Innovation.

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Tae-ho Yoon ¹, Yen-yoo You ¹

Affiliations
1 Department of Knowledge Service and Consulting, Hansung University, Seoul, Korea

Abstract

Objectives: To investigate the influence of Corporate Social Responsibility (CSR) and organizational culture on cooperative labor-management relations and job satisfaction by targeting small and medium-sized firms within the Seoul and Gyeonggi Province area. Methods/Statistical Analysis: A survey was carried out targeting the employees of small and mediumsized firms within the Seoul and Gyeonggi Province area. 203 questionnaires were collected from 161 firms, and among the 203, questionnaires from firms of less than 10 employees or more than 300 employees were excluded since they did not match the purpose of this study. Furthermore, questionnaires of insincere answers were excluded, and statistical analysis was carried out with 128 questionnaires utilizing SPSS20.0 and AMOS 23.0. Findings: Based on precedent studies, the concepts and dimensions of each factor were investigated and utilized in the final analysis after testing the validity and reliability of measurement items. The hypothesis of this study is verified through structured equation modeling as follows. First, CSR showed a positive (+) influence on cooperative labor-management relations. Second, organizational culture showed a positive (+) influence on cooperative labor-management relations. Third, cooperative labor-management relations showed a positive (+) influence on job satisfaction. Improvements/Applications: This study suggests that CSR activities need to be carried by small and medium-sized firms in order to establish cooperative labor-management relations and improve job satisfaction.

Keywords

Cooperative Labor-Management Relation, CSR, Job Satisfaction, Organizational Culture, Small and Medium-Sized Firms.

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Choong-Keun Han ¹, Jung-Wan Hong ², Yen-Yoo You ¹

Affiliations
1 Department of Knowledge Service & Consulting, Hansung University, KR
2 Department of Industrial and Management Engineering, Hansung University, KR

Abstract

Objectives: This research tries to discern psychological conflict elements related with biometric-based non face-to-face authentication system in financial transactions, and examine how these elements affect the intention to use the biometric system. Methods/Statistical Analysis: Research data were collected from the survey to users. To test goodness of fit of the research model and hypotheses, structural equation modeling was used. Findings: The analysis found out that perceived risk characteristics like privacy concern and routine seeking personality have significant effects on usage conflict, and, then, usage conflict has negative effect on the intention to use the biometric system. Improvements/Applications: This research implicates that financial institutions should be aware of antecedent variables affecting usage conflict and try to make efforts to reduce such negative perception on the biometric system.

Keywords

Biometrics, Information Privacy Risk, Negative Mass Media, Privacy Concern, Routine Seeking Personality, Usage Conflict.

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Choong-Keun Han ¹, Seok-Kee Lee ², Yen-Yoo You ¹

Affiliations
1 Department of Knowledge Service and Consulting, Hansung University, KR
2 Division of Computer Engineering, Hansung University, KR

Abstract

Objectives: This study intends to examine factors which have effects of the biometric-based non-face-to-face authentication system on end users’ willingness to use the system, and how such factors affect their willingness to use the biometric system. Methods/Statistical Analysis: This study offers a biometric system user model which adds user innovativeness, self-efficacy, and perceived playfulness, focusing on the unified theory of acceptance and use of technology (UTAUT) which proved to be very effective in explaining the willingness to use information technology of users. To test goodness of fit and hypotheses, hierarchical regression analysis was performed. Findings: The analysis proved that effort expectancy, social influence, user innovativeness, self-efficacy, and perceived playfulness have meaningful effects on the intention to use the system. And, the experience of using general biometric media was found to have moderating effects on the relationship between intention to use and social influence. Improvements/Applications: This study suggests that more efforts should be made to increase usefulness and convenience of the system and to strengthen the basis of facilitating conditions.

Keywords

Biometrics, Perceived Playfulness, Self-Efficacy, UTAUT, User Innovativeness.

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Kyung-Sik Lee ¹, Yen-Yoo You ¹, Do-Sung Na ¹

Affiliations
1 Department of Knowledge Service and Consulting, Hansung University, Seoul, Korea

Abstract

Objectives: This paper first defines the concept of commercial environment design consulting and examines spatial design components. Methods/Statistical Analysis: Also, this paper reviews general design consulting processes and then analyzes the tasks and processes adopted in relatively advanced Japanese firms specializing in commercial environment design. Based on the review and analysis, this paper develops stepwise design consulting modules and defines module-specific tasks. Findings: The commercial environment design consulting significantly differs from the general product-oriented industrial design consulting. The present study proposes the consulting modules that enable customized consulting services, facilitate seamless communication between clients and consultants and improve project outcomes. A total of 22 modules comprise the minimal independent work units and the core process steps derived from the process-compliant approach to design consulting which is currently dealt with in academic and practical research, and from Japanese commercial environment design firms’ processes and application projects, given the fact that the commercial environment design has long been developing in Japan in contrast to Korea. Application/Improvements: The proposed commercial environment design consulting modules are variably applicable to projects of different scales and attributes and serve as reference data for academic research and practical application.

Keywords

Commercial Environment, Consulting Process, Design Consulting, Design Consulting Module.

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Wooso Jeon ¹, Yen-Yoo You ¹, Jung-Wan Hong ²

Affiliations
1 Department of Knowledge Service and Consulting, Hansung University, Korea
2 Department of Industrial and Management Engineering, Hansung University, Korea

Abstract

Background/Objective: Consulting is providing a meaningful contribution to strengthening small business competitiveness. In order to ensure that consulting obtains the results it intended, selecting a suitable consultant is very important. Method/ Statistical Analysis: From a sociological embeddeness and signal theory perspective, this study conducted an empirical analysis on what kind of standards that are applied when selecting consultants leads to a positive influence on satisfaction levels and results. 700 samples were gathered by conducting a random survey of Korean small business owners who had experienced consulting in 2014. In empirical analysis, it was analyzed using SPSS and AMOS 21. Findings: Results found that of the selection factors, embeddedness factors had a meaningful influence on consulting satisfaction levels, and that signal factors and consulting satisfaction levels had a meaningful influence on perceived performance results. Results also showed that of the selection factors, embeddedness factors did not have a meaningful influence on perceived performance results. In the studies on the strategic partner selection of consulting firm and the selection of information security consultant, the result that selection factors affect the satisfaction or performance is partially similar with this study. In the area of management consulting, the study on the selection factors of consultant is rare. In the previous studies on the similar selection factors had unclear or no theoretical background. This study has the meaning as a approach with the theoretical basis of embeddedness theory and signal theory about the consultant selection factors. Application/ Improvements: This study provides implications for the selection criteria to be applied when companies choose the consultant. Companies need to consider the signal factors more importantly, such as education, qualifications, experience.

Keywords

Consultant, Consulting, Performance, Selection, Satisfaction

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Wooso Jeon ¹, Yen-Yoo You ¹, Myung Soo Kang ²

Affiliations
1 Department of Knowledge Service and Consulting, Hansung University, Korea
2 Department of International Trade, Hansung University, Korea

Abstract

Background/Objectives: Since 2012, cooperatives between small businesses have been increasing rapidly. Thus this study conducted an empirical analysis on the effect of education, consulting and conflict levels on cooperatives’ competitiveness. Methods/Statistical Analysis: The data used in this study consist of 290 valid samples of individual interviews based on standardized survey responses from 360 cooperative executives who received government support in 2014. Factor analysis was done using statistical packages SPSS21, Effects between variables was analyzed by structural equation model using AMOS21 statistical package. Findings: The main interests of existing studies are agricultural cooperatives and credit unions, but this study empirically analyzed by targeting commercial cooperatives. Also existing cooperative research concentrated on legal, institutional, or normative approaches. However, this study approached this research by placing importance on conflict management within a partnership, as well as the importance of education and consulting on securing the small business cooperatives early on, and on their continuous development and competitive growth. This study did confirm the importance and role of education and conflict management for the cooperatives. Education satisfaction levels do not significantly affect conflict levels, but do significantly affect competitiveness. Conflict levels significantly affect competitiveness. However, consulting satisfaction level was found to not have a significant influence on conflict levels within a partnership as well as competitiveness. This coincides with the additional analysis on the relationship between consulting satisfaction levels and consultant competencies. Results revealed that current consulting services are insufficient for establishing cooperative business models. Application/Improvement: Current consulting services do not have a significant effect on conflict management or cooperative competitiveness. This study offers an operational perspective on this issue: current cooperative consulting services require improvement.

Keywords

Consulting, Cooperatives, Conflict, Competitiveness, Education

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Oh-geun Lee ¹, Sang-bong Kim ², Yen-yoo You ¹

Affiliations
1 Department of Knowledge Service and Consulting, Hansung University, KR
2 Department of Economics, Hansung University, KR

Abstract

Objectives: To explore performance influence factors in customer orientation, marketing activity, and store operation activity in small food business owners (excluding temporary food trucks and trolleys) among restaurants to seek support plans for stable business operation for small business owners. Methods/Statistical Analysis: The research subjects were business owners not received small business consulting support from the city of Seoul and data was collected through interviews during the management assessment process. Through SPSS 20.0 statistical program, frequency analysis and regression analysis was done, as well as empirical analysis for mediating effects. Findings: The study results showed that customer orientation and marketing activity had positive relations with store operation activity and store operation activity was also found to have influence on performance. It was found that store operation activity fully mediated customer orientation and marketing activity. Improvements/Applications: For positive performance in small business owners that operate restaurants, there is a viewpoint that store operation activity is very important which means that in the process of advising and consulting small business owners, there is need to suggest the importance and methods of store operation activity.

Keywords

Customer Orientation, Marketing Activity, Small Business Owners, Store Operation Activity.

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